How to run a Galxe or Zealy quest campaign

Start with the outcome your Galxe or Zealy quest should support

A strong quest campaign gives participants a clear path from discovery to a meaningful project action. Before choosing tasks, decide what the campaign should help you learn or accomplish: introduce a product, bring existing community members into a new activity, collect product feedback, or explain a feature. One campaign can support several related goals, but unrelated asks make the journey harder to understand and the results harder to interpret.

Write a short campaign brief before drafting quests. Include the intended audience, the action you want participants to take, the proof you can reasonably review, and the next step after completion. Keep the participant promise equally concrete: explain what completing each task earns, when rewards are handled, and where updates will appear.

A useful task sequence might move from reading a short product explanation, to answering a comprehension question, to trying a feature, then sharing specific feedback. That is more informative than asking everyone to repeat the same social action. If community activity is the main goal, pair the quest with a broader community activation plan; if the campaign is primarily about distribution, compare it with airdrop campaign planning before setting rewards.

How do you choose between Galxe and Zealy?

Choose Galxe or Zealy by matching the platform to the participant journey and the completion evidence you need. Start from your actual task list, not from assumptions about which platform will attract a particular audience. Check each platform directly for the campaign features, task types, and participant experience you intend to use.

Make a simple comparison before committing:

Galxe may suit a campaign where the team wants a distinct, guided quest experience; Zealy may fit a recurring community task flow. Treat that as a starting hypothesis, then test the actual interface and available options for your account. Avoid selecting a platform solely because another project used it. If you need ongoing activity beyond a single quest, plan how it connects to your Telegram community or Discord setup, including who will answer questions and where participants should go next.

What to prepare in the first week

Use the first week to remove ambiguity before participants arrive. Confirm the campaign objective, task owners, reward terms, destination links, and the person responsible for participant support. Then walk through every task as if you were a new user: can you complete it, understand what counts, and find the next instruction without asking the team?

Prepare these items before building the campaign:

• A brief explaining the project, audience, goal, and desired participant action.
• Final task copy, including instructions and acceptable completion evidence.
• Reward details, eligibility conditions, distribution process, and support contact.
• Approved project links and any product or community access participants need.
• A moderation plan for questions, unclear submissions, and reported issues.
• A tracking sheet that maps each task to its owner and review method.

Run a pre-launch task audit with the project team. Review links, wording, reward conditions, and proof requirements in one pass; then ask someone unfamiliar with the campaign to complete the participant journey. Fix confusing instructions before launch rather than relying on support messages to explain them later. This is also the point to decide whether the campaign needs a broader quest campaign operating plan or a separate community team to handle follow-up.

Launch the quest in phases, not as a task dump

A phased launch lets the team catch friction early and improve the participant experience while the campaign is active. Begin with a clear announcement that states who the quest is for, what participants will do, how rewards work, and where official updates will be posted. Keep the entry point and the full rules easy to find.

At launch, test the campaign from a participant’s perspective. Confirm that each task description matches the action, that links open the intended destination, and that the completion instructions are understandable. Assign one person to monitor questions and record repeated points of confusion. If a task attracts questions from multiple participants, update the wording or add a direct clarification rather than answering inconsistently across channels.

During the campaign, use follow-up messages to guide people toward unfinished steps and explain any approved changes. Do not quietly alter reward conditions after participants have started. If a change is necessary, document what changed, when it applies, and how existing participants are treated. Keep the campaign connected to the project’s wider communication plan, such as a Telegram engagement program, without making unrelated channel joins a substitute for meaningful participation.

Design anti-sybil checks around the task and the evidence

Anti-sybil design is strongest when checks match the action being rewarded and can be applied consistently. Social actions alone can be difficult to assess as evidence of genuine interest, so do not treat a visible follow or reaction as proof that someone understands or has used the product. Add a task that tests comprehension, requests specific product feedback, or asks participants to demonstrate a relevant action when the project can reasonably review it.

For each task, write down what counts as valid completion and who decides. Use the least intrusive review that is appropriate to the reward and the project’s risk. Where the platform or project tools expose evidence you can inspect, define the review rule in advance. If completion cannot be reliably checked, redesign the task or make the reward conditional on a separate, reviewable contribution. Do not collect personal information you do not need, and explain any identity or eligibility checks before someone participates.

A practical review flow separates routine completion checks from exceptions that need a human decision. Keep a record of rejected submissions and the reason, so the team can spot unclear instructions and apply the same rule across participants. For a campaign whose primary purpose is a token distribution, align the quest rules with a wider airdrop planning process before promoting it.

Set reward rules participants can understand

A reward plan should tell participants what is available, how eligibility is determined, and what happens after a task is completed. State whether rewards are limited, allocated by review, or tied to a specific action; do not imply that every participant will receive an item unless that is the actual approved rule. Keep the campaign copy consistent with the project’s reward supply and distribution process.

Before launch, confirm who funds or prepares the rewards, who approves eligible participants, and who handles delivery or claim questions. Check the destination and instructions with the responsible team, then document the process so participants receive the same answer across channels. If the reward depends on a later review, describe the review step and how participants can ask about a decision.

Reward size is not a replacement for task quality. A smaller, clearly explained reward attached to a useful contribution can support a stronger campaign than a broad promise attached to low-effort actions. Avoid reward mechanics that require participants to spend funds or disclose sensitive information unless the project has a clear reason and communicates the requirement in advance. The campaign should make the participant’s effort, the project’s benefit, and the reward terms legible before someone joins.

Report what the quest changed and what happens next

A useful quest report connects campaign activity to the goal in the original brief. Summarize the campaign window, tasks published, participant questions, completion evidence reviewed, reward status, and issues that affected the participant journey. Separate observed activity from interpretation: a completed task shows that a recorded action took place, but it does not by itself prove lasting interest or product adoption.

Use a compact reporting format with one row per task: intended outcome, evidence available, review status, friction noticed, and recommended next action. Add a short narrative on which instructions worked, where participants stalled, and which contributions are worth a personal follow-up. Share unresolved reward or support cases with an owner rather than hiding them inside a broad completion summary.

After the campaign, decide whether to invite relevant participants into a product feedback session, a community discussion, or a future quest. Match the next step to what people actually did. For example, participants who gave detailed product feedback may need a different follow-up from those who completed an introductory learning path. BrandBoost Guru uses a pre-launch task audit and a task-by-task report to keep campaign delivery reviewable. Send us your project brief, preferred platform, and reward outline; we’ll map the participant journey and identify what needs to be ready before launch.

Galxe and Zealy platform rules shape what you can control

Your team controls campaign design, task wording, reward terms, support, and the evidence it reviews; the platform controls its own product features and account-level decisions. Galxe or Zealy may change available options, review a campaign, or determine how it appears within the platform, so a specific discovery position or volume of participation cannot be promised. Agree the work around the campaign assets and placements that can be delivered, and verify platform-specific requirements in the relevant account before launch.

Before publication, review the live campaign preview, task labels, destination links, eligibility wording, reward description, and support route with the project owner. Keep approved terms and assets together so later edits can be checked against the participant promise. If a platform requests changes, confirm the updated status before promotion continues.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Define the goalChoose the audience and the project action the quest should support. Write down the evidence that would show each task was completed.
2. Select the platform and formatCompare the participant journey, available task options, and reward handling against your brief. Confirm the intended flow directly in the platform.
3. Prepare tasks and safeguardsDraft clear instructions, eligibility rules, reward terms, and a consistent completion-review method. Test the full journey before launch.
4. Launch and supportPublish the campaign with a clear announcement and an assigned support owner. Track repeated questions and clarify confusing instructions.
5. Review and follow upReport task-level evidence, reward status, and participant friction. Use the findings to choose a relevant next step for the community.